Contemporary design and traditional artisanship in handmade brass jewellery
Jaipur, India

KICHU is a narrative in contrast where inspiration is drawn from various ethnicities into a visually modern concept. Highly appreciative of traditional cultures as well as modern and urban societies and not bound by social fads, the brand aims to be ever-changing and always evolving.

KICHU is not just about the creative process that goes into the making of jewellery but the cognition that fashion jewellery is a lot more than just “junk jewellery”.

Kichu Dandiya completed her B.A (hons) in Jewellery Design from Central Saint Martins College of Art and Design, London. After her education she returned to Jaipur, India to work closely with the traditional artisans there and have first-hand experience with the trade. In 2014, she founded her eponymous label “KICHU”.


 “Young brand Kichu, with unusual pieces like the “Sharktooth earrings and the Bison head necklace, proves that gold jewellery can have an identity beyond the traditional” – Vogue India